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When investors decide to go full-steam into setting up a business in Vietnam, selecting a trading name for the company is the first step. Even though foreign-owned companies are entirely at the discretion of business-owners, they remain subjected to Vietnamese business laws, including business naming regulations. This article provides a starter-pack on company naming regulations in Vietnam.


Table of Contents

Things to avoid when naming a company in Vietnam

There are several mistakes that can get your business registration application rejected by the Business registration office:


Reserving a company name

When registering a foreign business in Vietnam, investors must register the company’s Vietnamese name, Foreign language name, and Abbreviated name.

While a Vietnamese name is required for licensing procedures, once registration is approved investors can choose to promote the business under any of the registered names. 

  1. Vietnamese name

Type of legal entity + proper name

Types of legal entity are normally abbreviated in Vietnamese:

SEE MORE: Types of legal entity in Vietnam 

The proper name is written using the Vietnamese alphabet, the letters F, J, Z, W, digits and symbols. 

  1. Foreign language and abbreviated names

The company name in a foreign language is the name translated from Vietnamese into a foreign language that uses the Latin alphabet. When translated, the company’s proper name may be kept unchanged or translated into a foreign phrase (Example: Rong Vang JSC or Golden Dragon JSC).

The abbreviated name of a company can be derived from either its Vietnamese name or foreign name (Example: Công ty CP Viettonkin or Viettonkin JSC).

company name registration

The foreign name must appear in a smaller size than the enterprise’s Vietnamese name at the company’s headquarter, branches, representative offices, business locations, and on its documents and publications.

Once investors settle on the name of the company, they can reserve the business name by:

The Trade register of Vietnam, referred to as the Business registration office, is the official body providing services for company name reservation and verification, business registration application processing, and company documents issuing. All paperwork regarding the status of businesses is handled and stored at the office. 


How can a company change its name? 

A change in the company’s name may occur at some point under several circumstances, the most common of which being:

When that happens, the company owners must fill out a notification and request to the Trade Register for changing the company names and complete the due procedure, which includes:


Rights to company names

Rights to company names (also referred to as trade names) are automatically protected under Vietnamese IP laws when it is capable of distinguishing the business entity bearing the name from other business entities operating in the same field. A trade name is considered distinctive, thus entitled to copyrights protection, if it comprises a proper name which is NOT:

A trade name is considered confusingly similar if :

Example: “Viettonkin JSC” and “Viettonkin 1 JSC”, “Viettonkin X JSC”, “Viettonkin’ JSC”

All indications of commercial acts of an enterprise that are not distinctive according to the above criteria will be regarded as infringements of Vietnamese intellectual property rights. In this case, company registration will be rejected by the Business registration office. 

SEE MORE: IP laws and protection in Vietnam.

To sum up, these are the first guidelines to get you started on your business endeavor in Vietnam. Company name reservation can be a simple and trouble-free process once you understand the basic principles of the Vietnamese company naming regulation. Our legal specialists are always ready to assist you with any procedures of company naming and changing name. 

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Entering Vietnam's Banking Market: Get Your Essential 2025 eBook 

Vietnam's dynamic banking sector is a top destination for foreign investment. To succeed, you need a deep understanding of the local landscape, from new regulations to market entry models.

Our eBook, "ESTABLISHING FOREIGN BANK PRESENCE IN VIETNAM" gives you the crucial insights you need, including:

  • 2024–2025 Sector Overview: Key economic and banking industry analysis.
  • Step-by-Step Entry Guidance: A deep dive into all primary market entry modes.
  • The Latest Legal Updates: Critical regulatory changes taking effect in 2025.
  • Smart Investment Strategies: Insights on M&A, strategic equity, and Fintech.

Download now for the expert knowledge to invest with confidence.

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Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
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