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Amidst the vibrant landscape of Hanoi, the realm of real estate unfolds with dynamic shifts and promising avenues. For potential investors, comprehending the intricacies of this market is not merely a choice; it's a strategic imperative. As we delve into the current state of Hanoi's real estate, we unravel trends, explore growth potential, and navigate through diverse property investment options like residential real estate, commercial real estate, and land investment. Join us on this illuminating journey where market insights metamorphose into informed decisions, guiding you through the evolving world of real estate in Hanoi.

Table of Contents

Overview of the Real Estate Market in Hanoi

Current Market Trends

As of the third quarter of 2023, the nationwide real estate market maintains a subdued state, yet Hanoi stands out with relatively stable transaction rates and selling prices. Despite the absence of sudden growth, this stability signals optimism amid market challenges. Ministry of Construction statistics for the same period reveal 863 housing projects underway nationwide, with Hanoi hosting 48 projects, surpassing Ho Chi Minh City in higher-ranked projects. The primary market witnessed a notable 7% increase in apartment selling prices compared to the second quarter and a substantial 14% rise from the same period in 2022. In the secondary market, average sales prices reach approximately 32 million VND/m2, reflecting a 2.7% quarterly and 0.8% yearly increase. Looking ahead to 2024, the apartment market in Hanoi is anticipated to strengthen, with an estimated new primary supply of nearly 16,000 units. Foreign direct investment (FDI) in real estate is poised to increase, with a forecasted influx of projects from foreign investors. Despite the potential for rental exploitation, estimated at only 1% - 2% of the total investment value per year, the market remains buoyant. Real estate prices in suburban areas, including Dan Phuong, Dong Anh, and Hoai Duc, have witnessed a substantial 12-15% increase compared to the 2018-2019 period. The eastern region, particularly Gia Lam, is emerging as an improved housing market thanks to ongoing infrastructure projects. The fourth quarter of 2023 is expected to see new project-driven supply, and by 2025, Dong Anh is anticipated to lead with a 23% market share of future supply.

Hanoi real estate
Hanoi Real Estate: Investment Insights and Growth Potential

Potential Areas for Growth in the Next 3-5 Years

West: After the merger of Ha Tay into the capital, the Western real estate structure experienced a significant rise. Key traffic infrastructure developments such as Nguyen Trai road, Thang Long avenue, and Le Van Luong street catalyzed a boom in the Western Capital's real estate market. However, the potential for this area remains relatively limited, with noticeable vacancies along Highway 32. The West holds promise as satellite towns like Hoa Lac, Son Tay, and Xuan Mai are planned, with potential benefits from university relocations and the proposed Metro line 5 to Hoa Lac.

East: As part of the Northern key economic triangle of Hanoi - Hai Phong - Quang Ninh, the East is poised for urban expansion. While suburban areas in the East currently offer lower apartment prices, the region holds potential for investors over the next 5-10 years. However, the Eastern region, including Gia Lam and Dong Anh, faces challenges such as extended travel time to the inner city. According to Savills' report, the East has witnessed robust growth in the low-rise segment supply, increasing from 8% in 2014 to 15% in the first half of 2023. The East, including Gia Lam and Hung Yen, is perceived as a future hotspot, boasting a large land fund, diverse real estate supply, and substantial infrastructure development.

North: The Northern region, encompassing Dong Anh and Me Linh, is expected to be one of the most potential areas in the Hanoi real estate market. The North benefits from key infrastructure projects such as Ring Road 2 and Ring Road 3, Nhat Tan bridge, Thang Long bridge, and upcoming Tu Lien bridge. Additionally, planning for Metro line 6 and Metro line 2 contributes to the North's growth potential. Soc Son is anticipated to become one of Hanoi's five satellite urban areas.

South: The South, including Hoang Mai and Thanh Tri, holds advantages as a traffic gateway and benefits from the planned belt road system. However, predictions for the area's real estate market are comparatively modest. Despite being the least favored, the South is strategically important for Hanoi's urban planning, with expansion approved to 2050.

In this landscape, the East, with projects like Ecopark and Vinhomes Ocean Park, emerges as a rising star. The area's large land fund, integrated urban areas, and natural incentives position it as a potential new center for Hanoi, attracting both residents and investors. As Vietnam's supply chains grow, and jobs shift from the old city, the Eastern region is poised for significant real estate development and price appreciation over the next 5 years.

Real Estate Investment Options in Hanoi

Land Investment

The land investment landscape in Hanoi reflects stability in transaction activities, with selling prices holding steady or experiencing slight increases, particularly in areas with ongoing investments in transport and technical-social infrastructure. For instance, land in Nguyen Khe, Hai Boi, and Co Loa communes (Dong Anh district) ranges from 18 to 40 million VND/m2, displaying consistent pricing from the beginning of 2023 to the present. Conversely, areas like Kim Chung, Di Trach, and An Khanh (Hoai Duc district), undergoing infrastructure expansion with the construction of Ring Road 3.5, have witnessed a modest price uptick of 5 to 7%, reaching 65 to 75 million VND/m2.

Residential Properties: Apartments and Houses

Recent developments in the Hanoi real estate market reveal a substantial number of mid-high-end products in newly opened projects. A notable shift, especially in the third quarter of 2023, is the emergence of affordable housing segments priced between 25 - 35 million VND/m2. Despite challenges in the mid-high-end segment due to high prices and lower transaction volumes, the affordable segment has gained attention. The apartment segment, in particular, remains resilient, serving genuine housing needs. Market research indicates a 1% increase in demand for purchases and a significant 6% rise in rental demand compared to the second quarter. Apartments priced from 2 - 4 billion VND are particularly sought after, showing signs of robust absorption, especially in the central core area of the Capital.

Commercial Real Estate

Hanoi continues to lead the country in attracting foreign investment (FDI), securing nearly 2.53 billion USD in new grants and capital increases during the first nine months of 2023. The retail sector is witnessing notable expansions from prominent brands like Muji, Starbucks, and Central Retail, drawing attention from various fashion and cosmetics brands from China, Korea, and Japan. This surge in activity is anticipated to contribute to a more vibrant market in the first half of 2024, reflecting the capital's resilience and attractiveness to international investors and retail giants alike.

Pros and Cons Analysis of Each Option

Land Investment

Advantages:

Disadvantages:

Residential Properties: Apartments and Houses

Apartments’ advantages:

Apartments’ disadvantages:

Houses’ advantages:

Houses’ disadvantages:

Commercial Real Estate

Advantages:

Disadvantages:

Final Thoughts

In dissecting Hanoi's ever-evolving real estate dynamics, gaining insights into market trends, growth prospects, and diverse investment options is essential. Astute decision-making is the linchpin for flourishing real estate ventures. As you navigate the landscape, trust Viettonkin as your seasoned partner, offering specialized expertise and tailor-made solutions to optimize your property investments. Ensure your success in Hanoi's competitive real estate market with Viettonkin.

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Entering Vietnam's Banking Market: Get Your Essential 2025 eBook 

Vietnam's dynamic banking sector is a top destination for foreign investment. To succeed, you need a deep understanding of the local landscape, from new regulations to market entry models.

Our eBook, "ESTABLISHING FOREIGN BANK PRESENCE IN VIETNAM" gives you the crucial insights you need, including:

  • 2024–2025 Sector Overview: Key economic and banking industry analysis.
  • Step-by-Step Entry Guidance: A deep dive into all primary market entry modes.
  • The Latest Legal Updates: Critical regulatory changes taking effect in 2025.
  • Smart Investment Strategies: Insights on M&A, strategic equity, and Fintech.

Download now for the expert knowledge to invest with confidence.

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Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
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