Want to scale in Southeast Asia’s fastest‑growing market? Look to Vietnam. With two decades guiding FDI under the Law on Investment 2020 (amended 2025), I’ve seen booming growth—but also legal traps. Winning here means matching your strategy to Vietnam’s multi‑tiered corporate, tax, and licensing framework.

Key Takeaways:

• Structure Aligns with Strategy: Select your entity under Law on Investment 2020 (amended 2025)—100% FIE (LLC/JSC), JV, or Rep Office—based on market goals, ownership caps, and permitted activities.
• FDI Growth vs. Geo‑Risks: With $23 billion FDI in 2024, Vietnam excels in manufacturing. Yet stay nimble—US Section 301 tariffs or EU CBAM may shift supply‑chain economics overnight.
• The Two-Certificate System is Key: Market entry hinges on getting two essential documents: the Investment Registration Certificate (IRC) and the Enterprise Registration Certificate (ERC).
• Compliance is a Daily Discipline: Master Vietnam’s tax system—from Corporate Income Tax to the unique Foreign Contractor Tax—and its strict e-invoicing and reporting rules is non-negotiable.
• Talent is Abundant but Localization is Critical: Vietnam’s young, educated workforce is a major asset but success requires understanding local labor laws, recruitment channels and cultural business norms.

Vietnam Introduction

Vietnam ranks among ASEAN’s FDI frontrunners—$23 billion in 2024—thanks to 6.8% GDP growth (Q2 2025) and nearly 100 million people, over 70% of whom are working‑age. This young, skilled labor force fuels innovation and robust domestic consumption underpins long‑term market potential.

Recent reforms—Decree 31/2023/NĐ‑CP (IRC/ERC in 10 days), e‑Registration enhancements under Decree 45/2024—have slashed setup time and costs. Both MNCs and SMEs cite Vietnam’s streamlined corporate process and generous FDI incentives (10% CIT for high‑tech) as key draws.

Whether you’re looking to start a new venture or expand your global footprint, Vietnam’s combination of government support, skilled workforce and rapidly developing economy makes it an attractive destination for investors and companies worldwide.

Vietnam Business Climate 2025

Key Indicators for Foreign Businesses

Vietnam is a standout performer in the region. Its consistent GDP growth, stable political environment and expanding network of free trade agreements create a conducive investment climate. The hotspots attracting the most attention are export-oriented manufacturing (electronics, textiles, furniture), renewable energy, technology and consumer goods driven by a rapidly growing middle class. The workforce is not just cost-effective but also young, literate and increasingly skilled.

Rising living standards and a growing middle class are also driving demand for health services and health-related products.

Where Vietnam Ranks—and Where It Really Stands Today

While formal “Ease of Doing Business” rankings provide a snapshot, they don’t tell the whole story. The on-the-ground reality is a dynamic environment of rapid progress and persistent challenges. Infrastructure is improving dramatically with new highways and deep-water ports reducing logistics times. But foreign businesses often face a learning curve with administrative procedures and the nuances of the legal framework.

Recent changes in law have impacted business regulations, procedures and sector restrictions for foreign investors so it’s essential to stay up-to-date with legislative developments.

A key factor for 2025 is the global trade environment. As an April 2025 article from Business Insider notes, Vietnam has expressed its readiness to negotiate with the US over potential import tariff hikes, which is a positive sign for investors who need policy stability. This pragmatic approach is good for investors.

Business Environment

Vietnam’s business environment is a mix of tradition and modernity, shaped by centuries of commerce and recent global integration. The government has actively supported foreign investment through the creation of industrial zones and multiple free trade agreements, making it easier for foreign companies to operate and grow. These efforts have positioned Vietnam as a key player in international trade and investment.

But doing business in Vietnam is not without its challenges. Complex regulations and bureaucratic procedures can be obstacles for foreign investors, requiring careful navigation and local expertise. Despite these hurdles, many foreign companies have succeeded by leveraging Vietnam’s strategic location, skilled workforce and increasingly business-friendly environment.

The country’s commitment to economic development and openness to foreign investment continues to attract companies from around the world, making Vietnam an attractive destination for those who are willing to engage with its evolving regulatory landscape.

Step-by-Step Incorporation and Entity Setup

Legal Structures for Foreign Investors

Choosing the right entry vehicle is a strategic decision, not an administrative one.

• Limited Liability Company (LLC): The most popular choice, allows 100% foreign ownership in most sectors. You have full control over your operations.
• Joint Venture (JV): A partnership with a Vietnamese company. This can be mandatory in some conditional sectors and provides valuable local market knowledge but means sharing control.
• Representative Office (Rep Office): A limited-function entity. It can be used for market research and promotion but cannot engage in direct revenue-generating activities.

Licenses, Tax Codes and Corporate Registration

The incorporation process is a two-stage rocket. First, you need to get an Investment Registration Certificate (IRC), which involves an approval process by the relevant government authority for the investment project itself. Some sectors or projects may require additional government approval or be subject to sector-specific restrictions before the IRC is granted.

Second, you get an Enterprise Registration Certificate (ERC), which officially establishes your company. After that, you will be issued a tax ID, register a company seal and open a corporate bank account. Delays are common if there are issues with land use rights approvals or if your sector requires clearance from a specific ministry.

Capital Requirements and Financing Models

While many sectors have no minimum capital requirement, you must propose a charter capital amount that is sufficient to cover your initial operational expenses. This charter capital must be paid within 90 days of receiving your ERC. Registering foreign loans with the State Bank of Vietnam is a separate but equally important process for financing your growth.

Benefits of Free Trade Agreements

Vietnam’s extensive network of free trade agreements (FTAs) has become a key selling point for foreign investors and companies. By partnering with major economies such as the EU, Japan and South Korea, Vietnam has secured reduced tariffs, streamlined customs procedures and expanded market access for businesses operating in the country. These FTAs not only lower the cost of doing business but also foster deeper economic integration and cooperation with countries around the world.

For foreign companies, the benefits are real: better access to global supply chains, increased competitiveness and the ability to tap into new markets with fewer barriers. The Vietnamese government has complemented these agreements with targeted incentives for investment in certain sectors and regions, further encouraging foreign investment and supporting the development of key industries. As a result, Vietnam has become a key hub for international trade, offering foreign investors a platform to grow and succeed in the global market.

Taxes, Compliance and Reporting

Vietnam’s Business Tax System for Foreigners

A snapshot of the key taxes includes:

• Corporate Income Tax (CIT): 20%.
• Value-Added Tax (VAT): 10% on most goods and services, 8% on certain categories to stimulate the economy.
• Personal Income Tax (PIT): 5% to 35% for resident employees.
• Foreign Contractor Tax (FCT): A unique tax on payments made to offshore suppliers for services rendered to a Vietnamese entity.

Common Compliance Headaches for New Entrants

Navigating the tax system requires precision. Common issues include understanding the strict rules for e-invoicing, getting input VAT credits approved and correctly classifying payments to avoid FCT traps. Payroll and social insurance compliance for local and expatriate staff is another area that needs to be managed carefully.

Audit Risk and Best Practices

Tax authorities are getting smarter. Audits often focus on transfer pricing—the valuation of transactions between related entities.As The Shiv’s analysis of Vietnam’s economy points out, the country’s integration into global supply chains makes these cross-border transactions a key focus. Keeping thorough documentation to prove your intercompany payments are at “arm’s length” is your best defense.

Recent improvements in governance and regulatory oversight in Vietnam have reduced audit risks for foreign businesses.

Localization, Employment and Cultural Fit

Hiring in Vietnam: What Foreign Firms Need to Know

Your team is your greatest asset. You will need to navigate the rules for hiring local staff versus expatriates, which require work permits and temporary residence cards. Using a mix of online job portals and local recruitment agencies is a good strategy. Standard probation periods and severance rules are defined by the labor code and must be followed.

Cultural Intelligence and Business Etiquette

Understanding local culture is a key differentiator. Decision-making can be more hierarchical and building personal relationships is often a prerequisite for doing business. There are also subtle but important cultural differences between the business environments in Hanoi (the capital), Da Nang (the central hub) and Ho Chi Minh City (the southern commercial engine).

How to Align Strategy with Vietnam’s Sectoral Strengths

Industries that will Attract the Most FDI in 2025

FDI is pouring into specific high-potential sectors.

• Manufacturing: Electronics remains a giant. As Reuters reported in an April 2025 piece, giants like Samsung, which produces half of its smartphones in Vietnam, have a lot at stake in the country’s trade relationships, anchoring a massive electronics ecosystem. Importing equipment, including machinery and electronic components, is crucial for supporting production and export activities in Vietnam's manufacturing sector.
• Clean Energy & Infrastructure: Investment in wind, solar and LNG is accelerating under new government plans.
• Digital Economy: E-commerce, logistics, fintech and online education are booming. Digital transformation is driving innovation and productivity in these sectors, supporting Vietnam’s broader economic modernization goals.
• SectorFDI OpennessLicensing ComplexityCommon RestrictionsNotes & IncentivesManufacturing (Non-sensitive)✅ High🟢 EasyMinimal — depends on product typeIndustrial parks simplify setup; tax holidays in key zonesRenewable Energy (Solar, Wind)✅ High🟡 ModerateLand access; PPA approval with EVNPreferential policies under PDP8; ESG-backed incentivesLogistics & Warehousing✅ High🟢 EasyMust be in designated logistics zonesEncouraged sector in most provincesE-commerce & Tech✅ High🟡 ModerateData localization (for platforms); cybersecurity rulesRapid approvals in IT parks; tax breaks for innovationReal Estate Development🟡 Limited🔴 ComplexLand ownership limits; foreign quota in housingUse BT or JV model; easier via FIE with local partnerHealthcare & Pharmaceuticals🟡 Limited🔴 ComplexLicensing for clinics/hospitals is strictJV with local entity often required; high demandEducation (Intl Schools)✅ High🟡 ModerateCurriculum and language rulesIncentives in new economic zones; preferred sectorFinancial Services🟡 Restricted🔴 ComplexCentral bank & MOF approvals requiredBranch or JV model; strict capital and risk rules

Government Incentives and Tax Holidays

To attract FDI into these key sectors, the government offers big incentives. Businesses operating in industrial parks, economic zones or high-tech sectors can get significant tax holidays (e.g. years of 0% CIT) and land rent reductions.

Access to green finance and infrastructure financing is getting more important for businesses to benefit from government incentives.

End-to-End Market Entry Roadmap

Pre-Market Due Diligence and Feasibility

Go big or go home starts with your homework. Before committing capital, you must do your due diligence, including site visits, market validation studies and a clear-eyed view of the regulatory landscape for your industry.

Post-Incorporation Scaling and Growth

Once incorporated, the real work begins. This includes building your team, setting up your local sales and marketing channels and ensuring your operations comply with all data protection and customer service regulations.

Also, the rise of digital banking is transforming financial services and supporting Vietnam’s digital economy.

Risk Management for Foreign Firms

A forward-thinking strategy includes robust risk management. This means planning for currency fluctuations, understanding contract enforcement mechanisms and strict anti-corruption protocols. It also means staying informed on geopolitical risks that impact your business.

Conclusion: Your ASEAN Entry Point Starts with Vietnam

Vietnam has a huge growth trajectory but realizing that potential requires a strategic and well-executed entry. The opportunities are massive for those who are prepared. By aligning your corporate structure, tax planning, talent strategy and risk management from day one, you can build a robust and profitable operation. Viettonkin helps global firms achieve this alignment, turning market entry challenges into a launchpad for regional scale.

Let’s make Vietnam your next win. The only way is forward.

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