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Communication Strategy

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We all know communication is critical, but knowing what to say and when to say it—and whom to say it to—can make or break the message. In this disruptive communication landscape, your brand must be able to create a narrative that makes your business distinctive, trusted and valued. To win and keep customers, it’s not enough to be good: you need to be interesting, relevant and trusted. Reputation is the cornerstone of success.

We are convinced of brands' potential and of their power to exist on different media. Our conviction lies on the idea of ​​mastering and understanding a brand, its values ​​and ambitions to be able to support it on its entire communication. This awareness allows to preserve the essence and the image of a brand in order to offer a smart strategy and answer to a demanding audience in a constant evolution.

We help you build a reputation through communication that is long-lasting, break through the chaos and noise out there so your brand stays on top of the attention, drive demands in the market, and influencing stakeholders involved in your industry. With our method, you will rapidly scale your ability to communicate with a global omnichannel audience and maximize the impact of your marketing efforts.

We combine global reach with local knowledge to help you seize opportunities, manage crises, navigate market disruptions, articulate your brand, stake a competitive position, and preserve your permission to operate. Drawing upon our unrivalled depth of industry expertise and interdisciplinary experience and using our broad network of relationships with key influencers, we help you clarify, persuade and ensure that the right message reaches the right audience at the right time.

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Vietnam's dynamic banking sector is a top destination for foreign investment. To succeed, you need a deep understanding of the local landscape, from new regulations to market entry models.

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  • 2024–2025 Sector Overview: Key economic and banking industry analysis.
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Download now for the expert knowledge to invest with confidence.

Entering Vietnam's Banking Market: Get Your Essential 2025 eBook 

Vietnam's dynamic banking sector is a top destination for foreign investment. To succeed, you need a deep understanding of the local landscape, from new regulations to market entry models.

Our eBook, "ESTABLISHING FOREIGN BANK PRESENCE IN VIETNAM" gives you the crucial insights you need, including:

  • 2024–2025 Sector Overview: Key economic and banking industry analysis.
  • Step-by-Step Entry Guidance: A deep dive into all primary market entry modes.
  • The Latest Legal Updates: Critical regulatory changes taking effect in 2025.
  • Smart Investment Strategies: Insights on M&A, strategic equity, and Fintech.

Download now for the expert knowledge to invest with confidence.

Download E-Book

About Us

Founded in 2009, Viettonkin Consulting is a multi-disciplinary group of consulting firms headquartered in Hanoi, Vietnam with offices in Ho Chi Minh City, Jakarta, Bangkok, Singapore, and Hong Kong and a strong presence through strategic alliances throughout Southeast Asia. Our firm’s guiding mission is aimed towards facilitating intra-ASEAN investments and connecting investors in Southeast Asia with the rest of the world, thus promoting international business relationships and strengthening inter-nation connections.
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